SEO & GEO
Strategist.
I'm Ezra Matiasi — agency-trained across dental and legal, now helping competitive businesses dominate traditional search and get discovered in AI-powered answers.
+25%
New patient bookings
for a 3-location dental group
2.1×
Organic traffic, doubled
for a regional law firm
Top 4
Map Pack, every search
across 11 tracked locations
180d
Audit to first-page ranking
average across clients
Why it matters
Search isn't just
ten blue links anymore.
A growing share of your potential customers now get their answers from AI — ChatGPT, Perplexity, Google AI Overviews — before they ever click a traditional result. Businesses that optimise only for Google are becoming invisible.
I build strategies that cover both surfaces. Traditional SEO for the rankings you rely on today. GEO for the AI-powered discovery reshaping how customers find businesses like yours.
Build your visibility strategyWhere your clients appear
Google organic search
Customers finding you before they find competitors
Google Map Pack
Dominating local intent at the exact moment of need
Google AI Overviews
Your answers, your brand — inside Google's AI
ChatGPT & Perplexity
The name AI recommends when someone asks who to call
Results in practice
What growth
actually looks like.
Flat for months. Then a strategy kicks in. Organic traffic and keyword rankings climb together — compounding over time. This is what real SEO work produces.
Services
What I do.
Search Engine Optimisation
Technical audits, on-page optimisation, and content strategy that drive compounding organic growth in competitive niches.
Generative Engine Optimisation
Structuring your brand so ChatGPT, Perplexity, and Gemini surface you first — the next frontier of search visibility.
Local SEO & Map Pack
Google Business Profile optimisation, citation building, and geo-targeted strategies. Proven results: positions 1–4 in the Map Pack.
Digital Strategy
Tying SEO, GEO, and content into a coherent system aligned with your business goals — not scattered tactics, but a strategy that compounds.
Where I built my track record
Proven in the hard ones.
This is where I built my track record — agency work, managing multiple clients at once, in two of the most competitive local search environments there are. The same principles apply everywhere.
+25%
new patient bookings
Dental
Local SEO · Map Pack · Google Business Profile · Patient acquisition
Top 4 Map Pack positions across 11 locations
2.1×
organic traffic growth
Legal
Law firms · Keyword research · Technical SEO · Local search
Doubled organic traffic for a regional firm
How it works
The process.
01
Audit & Discovery
Full technical SEO audit, competitor analysis, and keyword opportunity mapping. We start with facts, not assumptions.
02
Strategy
A bespoke roadmap covering technical fixes, content priorities, and local or GEO-specific plays — sequenced for fastest impact.
03
Execution
Implementation of on-page, technical, and local optimisations. GBP management, content publishing, citation building.
04
Measure & Scale
Monthly reporting against agreed KPIs. We double down on what's working and continuously refine based on data.
Who I work with
I'm selective.
Intentionally.
I take on a limited number of clients at any one time. That's not a sales tactic — it's how I ensure every engagement gets the focus it deserves.
Before we talk, take a moment to see if this is a genuine fit. If it is, I'd love to hear from you.
You have a real business with real stakes
You're established or scaling — not testing the waters. SEO and GEO are investments you're ready to make seriously.
You think long-term
Organic search compounds over time. You understand that and aren't looking for overnight rankings or shortcuts.
You operate in a competitive niche
Visibility determines who wins in your market — whether that's healthcare, legal, professional services, or beyond.
You want guaranteed #1 rankings in 30 days
Anyone who promises that is lying. I don't make promises I can't keep — I make strategies that compound.
You're looking for the cheapest option
I'm not the right fit for budget-first decisions. I'm the right fit for results-first ones.
Sounds like a fit?
Let's see if we're
a good match.
Fill out a short application so I can understand your business, goals, and where you're at. I'll be in touch within 48 hours if it's a fit.
Takes 2 minutes · No commitment