About
Ezra
Matiasi.
SEO & GEO Strategist for Local Businesses —
Built on 7 Years of Design and Brand Experience
Work with me
Credibility snapshot
0+
Years in design
Graphic & brand
0+
Years in web & SEO
WordPress + strategy
0
Months to page 1
Fastest result achieved
0%+
Organic traffic growth
Multiple clients
Top 0
Map Pack positions
Across all locations
The journey
Why I approach
SEO differently.
Graphic Design
7 years
Brand identity, visual communication, print & digital
Web Design
5 years
WordPress builds, UX, conversion-focused design
SEO Strategy
Agency trained
Technical SEO, local search, Map Pack, multi-client
GEO / AEO
Now
AI search visibility — ChatGPT, Perplexity, AI Overviews
Most SEO strategists only think about keywords and backlinks. I started somewhere else — building brands. Before SEO, I spent 7 years as a graphic designer, and 5 years designing and building websites in WordPress. That background changed how I think about ranking a site.
I don't just optimise for search engines — I understand what makes a visitor trust a brand enough to pick up the phone or book an appointment. Ranking #1 means nothing if the site doesn't look credible enough for someone to act.
More recently, search itself has changed. People aren't only typing into Google anymore — they're asking ChatGPT, Perplexity, and Google AI Overviews and getting a direct answer instead of a list of links. That's where GEO and AEO come in.
How search has changed
Before — Traditional Search
AI Search — ChatGPT / Perplexity / AI Overviews
Who I help
Local businesses that
live by local search.
I work with local businesses and service providers who want more than traffic — they want qualified leads walking through the door or picking up the phone. My track record was built in dental and legal, but the strategy applies to any business that depends on local customers finding and choosing them.
If your business depends on…
…then this is exactly the kind of visibility I build.
Differentiators
What makes me
different.
Cross-industry local SEO expertise
Proven in dental and legal — two of the most competitive, trust-driven local markets. Built to work under pressure, then applied anywhere.
SEO + GEO / AEO combined
Traditional rankings and AI search visibility together — you're found no matter how someone searches. Google, ChatGPT, Perplexity, AI Overviews.
Design-informed SEO
7 years building brands before touching a keyword. Ranking #1 means nothing if the site doesn't look credible enough to convert.
Multi-location experience
Scaled Local SEO across 4 locations simultaneously — consistent strategy, consistent results, without losing specificity for each location.
Proof
Local SEO
track record.
Built in the dental and legal industries — two of the most locally competitive, trust-driven markets there are.
Google Map Pack — 4-location client
Location 1
Map Pack
Location 2
Map Pack
Location 3
Map Pack
Location 4
Map Pack
Led Local SEO for 3 dental practice websites — Map Pack positions #1–#4 for each location
Managed a 4-location client across South Africa — all 4 ranked top 4 Map Pack, +25% bookings in 6 months, most reaching full booking capacity
Ranked client websites page 1 for high-intent "near me" searches — increased calls, messages, and organic traffic
Used Google Search Console and Analytics continuously — drove 100%+ organic traffic growth across multiple clients
Organic traffic growth
100%+ growthThis track record was built in the dental and legal industries — two of the most locally competitive, trust-driven markets there are. The same core strategy applies directly to any local business or service provider.
Process
How I work.
01
Audit
Full review of rankings, technical SEO health, AI search visibility, Google Business Profile, and competitor positioning.
02
Strategy
A plan built around your business and locations — prioritised by what drives calls and bookings, not just clicks.
03
Implementation
Hands-on execution: location pages, on-page SEO, GEO/AEO content structuring, Google Business Profile optimisation.
04
Reporting
Clear, non-technical updates on rankings, traffic, and lead volume — so you always know what's working.
Free assessment
Want to know where your
business stands?
Find out where you rank in local search — including AI search — and what it would take to dominate your city.
Get a free SEO assessment